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Alex Reade

Background and Experience

Alex has over 20 years’ experience in public practice accounting, focusing on small to medium enterprises. His own background as a business owner gives him a practical understanding of the many challenges and issues faced by his clients whether they are mature businesses or start up companies.

Alex takes a genuine and personal interest in his clients. He has an empathetic, holistic approach, ensuring that he understands the complete picture of each client’s affairs to enable him to provide strong support and advice with the most appropriate business solutions for each client.

Alex believes in delivering a high level of service and backs this belief by making himself available, flexible and responsive to his client’s needs, and ensuring their full satisfaction.
Alex is a married father of three and enjoys participating in many sports including cycling and triathlon.

Specialist Areas

  • Family succession and business transitions;
  • Business structuring, purchases, sales and valuations;
  • Business start up support and advice;
  • Customer based family business;
  • Advice and analysis to franchise business;
  • Audit of charities and not-for-profits;
  • Audit of companies holding an Australian Financial Services Licence;
  • Review reports of projects, government grants, and funding acquittals.

Qualifications and Associations

  • Bachelor of Economics, University of Adelaide
  • Chartered Accountant, Chartered Accountants Australia and New Zealand
  • Chartered Tax Adviser, Taxation Institute of Australia
  • Financial Planning Proper Authority, Securities Institute
  • Public Practice Program, Chartered Accountants Australia and New Zealand
  • Registered Company Auditor
  • Registered Tax Agent
  • Registered Self Managed Super Fund Auditor
  • Former Chairman, National Sothertons Group
  • Audit and Assurance Committee, National Sothertons Group
  • Committee Member, Adelaide University Soccer Club